A creator films herself with a phone on a gimbal on a city streetTwo creators laugh together on a sofa with microphones, recording a conversationA creator holds up white trainers in a bright studio with a camera crewA cook and a traveller film a street food video together at a night market stall

Creators, managed by hand.The right creators, introduced.

Influencer management. A person reads every application and replies either way.Tell us who you want to reach. We suggest creators, ask them, and introduce you if they agree.

We look after cooks, musicians, players, travellers and makers, one at a time.

What they share is an audience that trusts them. Every kind of creator has a tile of its own, from Music, number 1, to Architecture, number 47.

Some of the creators.

No profile shows an email address, phone number or home address. Every introduction goes through the team.

Pick what you make.

Creators who make different things often share an audience. Pick yours and see who we might introduce you to.

What you make
A cook and a traveller film a street food video together at a night market stall

Cooking and Travel: a street food series.

The traveller finds the stall. The cook explains what is in the pan.

  • Both sides agree before we introduce anyone.
A maker hands a newly built guitar to a musician while a phone on a tripod films them

Music and Craft: a guitar built on camera, then played.

The maker builds it. The musician plays it the day it is finished.

  • Both sides agree before we introduce anyone.
Two friends stream a game: one plays with a controller, the other laughs into a microphone

Gaming and Comedy: a stream with a running commentary.

One plays. The other talks the audience through every mistake.

  • Both sides agree before we introduce anyone.
A traveller films on a gimbal while a photographer points down an old stone street

Travel and Photography: an old town, filmed and shot.

The photographer knows the light. The traveller knows the story.

  • Both sides agree before we introduce anyone.
A stylist and a running coach hold up a running jacket in a studio while a phone films them

Fashion and Fitness: a running kit, styled.

The coach says what works on a run. The stylist makes it look right.

  • Both sides agree before we introduce anyone.
A fitness coach and a cook prepare meals together while a phone on a tripod films them

Fitness and Cooking: a week of meals for training.

The coach sets the plan. The cook makes it worth eating.

  • Both sides agree before we introduce anyone.

Four things you can ask us for.

A person on the team does each one.

  1. Two creators laugh together on a sofa with microphones, recording a conversation

    Both sides agree first

    Introductions to creators

    We introduce you to creators who make different things for a similar audience.

  2. A creator shows a product to a phone on a tripod

    Five kinds of market, none promised

    Introductions to markets

    We tell you where your audience can be reached, and introduce you where we can.

  3. Two people talk across a desk with a laptop and coffee

    Written down before work starts

    Help with the paperwork

    We help you write down what was agreed, by when and for what, and keep track of the dates.

  4. A creator holds up white trainers in a bright studio with a camera crew

    Ad at the start, before see more

    Help labelling paid posts

    We remind both sides how a paid post is labelled before it goes live.

Where an audience can be reached.

Five kinds of place. Each works differently, and none is certain for any one creator.

A creator holds up white trainers in a bright studio with a camera crew

Brand partnerships

  • A business pays a creator, or gives them products, to make something for their audience. The post is labelled as an ad.
  • How it pays: a fee for the work, or products, agreed before it starts.
A phone on a cafe table shows a cooking video with a button under it

Affiliate and referral

  • A creator recommends something and is paid when a follower buys through their link or code. The link is labelled.
  • How it pays: a share of each sale made through the link.
A hand holds a phone showing a shop page of art prints

Products and merchandise

  • A creator sells something of their own to people who already follow their work: prints, patterns, kits, clothing or downloads.
  • How it pays: money from each sale.
A creator leads a small workshop for four members around a table

Paid communities and memberships

  • Followers pay a regular amount for extra content, a private group or early access. Each follower decides whether it is worth it.
  • How it pays: a regular amount from each follower who joins.
An audience in a grand room films a speaker on their phones

Live events and appearances

  • Talks, workshops, meet-ups and shows, in person or online. A creator is booked to appear, or runs an event of their own.
  • How it pays: a fee for appearing, or tickets.

A person reads every application, and replies either way.

That takes longer than a program would. It also means each application has been read by someone.

  1. Apply

    Fill in the form. Tell us where we can see your work and what you make.

  2. We review

    The team looks at your work and at your audience, and replies to you. A reply is not an offer.

  3. We introduce

    If we go ahead, we introduce you to other creators and to the kinds of market that suit your audience.

  4. We help with the work

    We help agree the work, keep track of dates and paperwork, and label paid posts the way the rules ask.

A creator in headphones edits a video of a woman on a laptop

We do not promise results.

Nobody can promise followers, views, deals or income. What we offer is introductions and help with the work. An earnings claim in advertising has to be backed by evidence, so we make none.

Apply to join.

It takes a few minutes. A person reads every application and replies to each one. Anyone under 18 needs a parent or guardian to agree.

Your profile, channel or website.

We use these details only to consider your application and reply to you, and to ask a parent or guardian to agree where you are under 18. Privacy policy