A business pays for the work. A follower pays for something. A link earns a share.
How creators are paid, in general: what is true of a well-run creator business, not what AuMillions pays or charges.
The label goes first.
In the UK, the Advertising Standards Authority and the Competition and Markets Authority ask that a paid post is clearly labelled. A post with an affiliate link counts too.
Ad. New trainers from a brand I work with, worn every day for a week. Here is what I think.
Clear. Ad goes at the start, where people see it before they read more.
New trainers, worn every day for a week. Here is what I think. Gifted.
Not clear enough. Gifted on its own does not say the post is an ad.
New trainers from the brand, worn every day for a week. Here is what I think.
Not a label. A tag or a mention on its own does not say the post is an ad.
Paid partnership. Ad. New trainers from a brand I work with, worn every day for a week.
Clearer still. The platform label helps, and Ad beside it makes it plain.
Four ways money can reach a creator.
We do not say how much any of these pays. The amount depends on the work, the audience and the agreement.
A fee for work
A business pays a set fee for a post, a series or an appearance. Agree the fee, the dates and what happens if the work changes, in writing, before any work starts.
A share of sales
A creator earns a share when a follower buys through their link or code. Check how long the link lasts, when the share is paid and what counts as a sale.
Products instead of money
A business sends products for a creator to use or review. If the business asks for, or can approve, what is posted, the post is advertising and is labelled.
Payments from followers
Followers pay for a product, a membership or a ticket. The creator is selling, so the price and what is included are shown before anyone pays.
We do not promise earnings.
Nobody at AuMillions can promise a figure, and an earnings claim in advertising has to be backed by evidence, so we make none.